The Leadership: Over 50 Years of Experience

Linda Petrie, Managing Director

Linda Petrie

Founder & Managing Director

An avid traveller having visited over 90 countries, Linda brings 30 years of experience working across the luxury lifestyle, travel, design, health & wellness, property and hospitality sectors, managing and co-ordinating international market campaigns for clients. Her depth of expertise, strategic counsel and market knowledge representing many of the world’s leading brands and owners across the China and Asia markets is well sought after. Linda shares her exemplary background of market insights and intelligence to clients and, through an innate ability to adapt campaigns to regional multicultural differences to deliver highly impactful long-term results.


Linda has also orchestrated many highly successful media events and partnerships spanning lifestyle and fashion brand campaigns including DvF, Moët Hennessy Asia launch of Dom Pérignon P2 2000 vintage with Chef Alain Ducasse and Chef de Cave, Richard Geoffroy, British Polo Day China and Singapore with Rolls Royce, Taittinger, Harrods, Land Rover, Hackett and Royal Salute, Perfect Moment, Eileen Gu for Aspen Snowmass as well as Bonham’s Cartier Collections with Francesca Cartier Brickell and most recently, the most expensive sale of a single malt whisky in the world, Glenlivet by Gordon & MacPhail at Sotheby’s Hong Kong.


Ivy Li

Ivy Li

General Manager, China

In her responsibility as General Manager – China, Ivy Li oversees Petrie PR’s teams in Shanghai and Beijing providing clients with a strong foothold and national reach across the most important luxury consumer market in the world where the Chinese appetite for luxury continues to accelerate as it grows to become the world’s largest luxury market by 2025.  Petrie PR’s China team have an exemplary track record of delivering strong digitally led integrated campaigns to yield maximum impact on behalf of clients and as a trusted partner to navigate the fast evolving media and influencer landscape.


Prior to joining Petrie PR, Ivy Li worked as PR Director China for Kempinski and NUO China where she oversaw the communications for 21 hotels operating in Mainland China as Regional PR Director.  Ivy is well versed with the leading media across China including: Northern, Eastern, South & Middle areas to further enhance client reach in communications and promotional strategy bringing a wealth of marketing and partnership credentials in Mainland China to her role.


Izyan Rosli

Account Director, Singapore / Southeast Asia

Leading Petrie PR’s Singapore office is Account Director Izyan Rosli, who is responsible for overseeing and directing client campaigns across the multiple key markets in Southeast Asia. The thriving luxury industry in this region boasts a large population and a strong spending power that clearly illustrates Southeast Asia’s bright prospect for the growth of luxury consumer brands. Petrie PR’s Singapore and Southeast Asia team’s strategic approach in driving impactful brand communications will be imperative for luxury brands to expand their audience through amplifying brand focus and delivering premium exclusivity to new luxury consumers.


Prior to joining Petrie PR, Izyan was the Senior Media Communications Manager at R.S.V.P Agency Singapore and headed the lifestyle and fashion division. Izyan brings her professional experience having handled both MNC and SME clients across hospitality, fashion, retail and luxury, where she has previously managed several international brand campaigns, including influencer marketing and strategic partnership collaborations.


Astri Darmayanti

Account Director, Indonesia

Based in Jakarta, Astri “Maya” Darmayanti leads Petrie PR’s Indonesia team at an exciting time in the country’s fast emergence as a key market for luxury consumption as the world’s fourth most populous nation which continues to demonstrate one of the most consistent growth rates among global economies over the past 10 years. Indonesia is expected to account for nearly 40 percent of ASEAN growth by 2030 driven by its young population. Petrie PR’s client campaigns reflect Indonesia’s the strong digital consumption and power of influencer partnerships to drive the most successful results as the market advances in increasing importance.


Maya started her career in the media industry as an editor and managing editor at various lifestyle publications in Jakarta while exploring her passion in travel, gastronomy, and culture. She continued her journey in Public Relations overseeing clients including Johnnie Walker, Smirnoff, Guinness, Levi’s and Samsung delivering communication strategies and creative campaigns before joining Petrie PR in January 2017. Maya has expanded her expertise across hospitality and tourism overseeing the Singapore Tourism Board Indonesia campaign including highly innovative and creative brand launches, media partnerships, social media and influencer management across the Indonesia market.