Media Relations

Media Relations



As Asia’s leading lifestyle PR agency, our media focus spans the markets of Hong Kong, Mainland China, Taiwan, Singapore and Indonesia.

Petrie PR also extends reach into emerging regional markets including Thailand, Malaysia and Vietnam. We work across the luxury lifestyle, travel, design, health & well-being, business, property, restaurant and arts sectors.

PR Agency - Media Relations
PR Agency - Copywriting and Content Creation

Content Creation & Copywriting



The style and pitch of perfectly crafted content and messaging is a key factor in capturing media attention on and off line. As Asia’s leading lifestyle PR agency, Petrie PR can help you with larger writing projects such as press kits and brochure copy writing.

International Campaign Co-ordination



Our service offering extends to campaign co-ordination across international agencies to manage quality delivery of activity and to ensure communication is on message.

PR Agency - International-Campaign-Co-ordination

Launches & Event Organization



The organisation of media functions, launches, introductions and event planning is an integral part of our service offering. We will leverage awareness and open up important relationships through our ability to connect with Asia’s key influencers to build strategic alliances with your brand.

Co-ordination of Media Review Visits



As part of on-going campaign activity, we will organise individual media review visits to clients. In addition, we work with our industry partners to set-up group press trips to support specific news announcements and launches.

PR Agency - Coordination-of-Media-Review-Visits
PR Agency - News Distribution

News Distribution



We operate a distinctly personal approach to getting our client news and story pitches in the front of the media. We shun mass distribution preferring to adapt news according to individual media interest and by sharing ideas to trigger discussion.

Trade Show Support



We will organize and manage press relations at trade shows where the client is exhibiting. Subject to available news, this would typically involve the organization of the press centre submissions and media relations.

PR Agency - Trade Show Support
PR Agency - Forward Features Monitoring

Forward Features Monitoring



As a professional PR agency, we monitor forward features lists issued by media, in addition to utilizing our own extensive contact base, in order to gain advance notice of forthcoming features.

Media & Trends Monitoring



Our contacts, knowledge base and in-depth review of the latest news and trends which influence media and the industry ensures campaign objectives are optimised to achieve the best results.

PR Agency - Media & Trends Monitoring