“As a globally recognised brand operating in the ultra-luxury space, it is vital that all of our external partners can be trusted to accurately represent the brand and integrate as part of our in-house teams. Aman has been working with Petrie PR for media exposure across Greater China, Indonesia, Singapore and Southeast Asia since 2016. From day one Petrie PR has been an asset to Aman in this region, having become an extension of our business and taking the time, not only to understand our products, but to become fully versed in our brand values and DNA. As a result of this dedication, Petrie PR has offered an exceptional service over the past seven years. We are continually in grateful for the regular visibility in the media in the regions represented, and look forward to continuing our journey together, increasing brand awareness across Asia”
Anna Nash, Chief Commercial Officer
“We have worked with Petrie PR for several years, and we have been very pleased with the results, not only in terms of strong media coverage in key titles, but also in strengthening our relationships with key editors and KOLs. They are a very responsive and supportive agency, while also recommending effective PR strategies that help to reposition Soneva in the Chinese market.”
Carissa Nimah, Guardian of the Brand at Soneva (Chief Commercial Officer)
A wonderful team to work with, Linda and her talented professionals represent SLD Group in Asia with excellent results, making sure to communicate our Group’s vision with the utmost detail and integrity through the region.
Steve Leung, Founder of Steve Leung Design Group Ltd
“Petrie PR are true professionals and pure joy to work with. We see the positive impact they bring to our resort and conservation efforts located in Cambodia through their extensive media contacts and connections throughout Asia. They understand exactly who we are and have delivered coveted results at the highest end of the travel and lifestyle sector. I can’t thank Linda and her team enough for all they have done for us. They are great ambassadors for Song Saa!”
Melita Koulmandas, CEO and Founder
“Linda and her team throughout Asia and Australia are a major part of the amazing publicity Nihiwatu has achieved over the past two years. Bringing the edge of wildness to the world has been a passion for Chris and I and Linda and her team got the vision and worked as partners. They get it! The results speak for themselves.”
James McBride, Managing Partner
“Linda and her amazing team is always on hand to lend their expertise and give their attention. They take ownership and task management most efficiently. A wonderful team to work with!”
Doris Goh, Chief Marketing Officer, Executive Office
“We have worked with Petrie PR over the last five years since our entry into China to launch British Polo Day as a global luxury brand showcasing the sport of Kings as a platform to celebrate British luxury heritage and business.
Petrie PR backed our vision for the brand instantly and are an integral partner in building visibility regionally.”
Ed Olver, Co-Founder and Director
“I have known Linda Petrie for close to 10 years and believe her to be one of the best PR professionals in the business.
She specializes in international luxury travel PR and has a remarkable background and many years of experience in different markets.
Her attention to detail and meticulous execution give me peace of mind that our company is well represented.”
Maria Kuhn, Vice President of Public Relations
“We wanted to launch our new brand The Sun Siyam in the Asian market and we knew we needed to channel the power of Public Relations to achieve our goal.
Finding the right partner to help make this goal a reality was key. The smart and creative team at Petrie PR has helped us to achieve our goal to establish the brand successfully in the first year.
Their extensive experience and strong relationship with the luxury media has helped to turn our vision into a reality.”
Haydee Cruz, Director of Sales & Marketing
“Our partnership with Petrie PR in many of the initiatives rolled out in 2022 helped drive conversations and sustained interest on destination Singapore and impacted considerations for visits as seen from the strong Indonesian arrivals for the year.”
Mohamed Firhan, Area Director
“Having been represented in Asia by Linda and her team at Petrie Pr for many years I can hand-on-heart say their network of contacts, strategic thinking, and organisational skills are unmatched. They instinctively understand the luxury interior design market and have worked tirelessly on the KP campaign to bring our remarkable designs to a larger audience. I have found that Petrie excell at developing press relationships and ensuring maximum visibility throughout Asia, with coverage in Hong Kong, Singapore, Thailand, Indonesia and China secured over a number of years. Linda’s tenacity and optimism are infectious, her ‘can do attitude’ is a blessing to correspond with, her impeccably organised team are a dream to work alongside.”
Katharine Pooley, CEO and Founder
Petrie PR has been the agency-on-record for Alila Hotels & Resorts for several years. With the integration of the Alila brand into Hyatt’s portfolio, Petrie PR expanded their services and support to all Hyatt brands in 2020. The agency’s strong relationships with top media outlets and journalists in HK, Singapore and Indonesia have been valuable in getting our luxury and lifestyle hotels featured in the targeted media outlets, even during the challenging pandemic. Linda’s passion for the hospitality industry as well as her hands-on and thoughtful leadership are much appreciated as are her team’s prompt and professional follow-up.
Angelina Hue, Director of Brand Marketing & Communications Asia Pacific
“We are proud to work with Petrie PR, who have been instrumental in the positioning, awareness and success of The Reverie Saigon. Their understanding of, and connections within, some of our key source markets are unparalleled, and they are tenacious in following up to ensure the hotel receives the coverage it should. I have no hesitation in recommending them to anyone who needs a PR agency that really makes a difference.”
James Young, Vice President Resource Planning and Development at WMC Group
“Petrie PR is doing an excellent job promoting our villa in Sri Lanka.
It is an absolute pleasure working with them and they conduct themselves in the most professional manner.
We highly recommend the team.”
Niki Fairchild, Founder
“Petrie PR has been a strong partner for Aspen Skiing Company’s entry to the Mainland China, Hong Kong and Singapore markets. The highly professional and dynamic Petrie team has gone all out for us and secured excellent media exposure as a direct result of their efforts. This coverage, has no doubt driven a significant increase in awareness to support business into Aspen Snowmass in China, Hong Kong and Singapore. I would highly recommend working with Linda and her team of professionals.”
Lea Tucker, International Public Relations
“The Datai Langkawi has been working for more than a year already with Petrie PR and has enjoyed already a great amount of exposure at the level required for such a legendary luxury and unique Resort. Linda and her team are very passionate individuals, working like a “boutique agency” with the right level of strive and determination. We are certainly looking forward to more successful years ahead!”
Arnaud Girodon, General Manager
“I’ve been constantly impressed with Petrie PR and consider myself lucky to have such a professional and hard working team on our side. They have proved both supportive and instructive with great advice on how to work well in the local market.
Beyond their hard work, all of the team are a joy to work with, helping to make a stronger and lasting partnership and we look forward to working with them for years to come.”
Alex Malcolm, Founder and Managing Director
“The key to business success in China is predicated on strong relationships based on trust. Through WorldWise PR Affiliates, we worked with Petrie PR, who executed an impressive public relations campaign that helped us connect directly with our target markets in China and Hong Kong while delivering significant media coverage.”
Peggy Fucci, CEO, OneWorld Properties
“The prevailing wisdom is that it takes 5 years to build a new brand identity. With the help of Petrie PR we have been able to establish The Dàlat at 1200 Country Club and Private Estate as the new premier Golf and Residential Property in Asia in 18 months.
Petrie PR’s dedication to their clients, their ability to understand and articulate the client’s message and their willingness to go above and beyond their scope of services is unparalleled in the Industry.
With Petrie PR their desire to succeed becomes a part of your company’s ethos and I would recommend this firm to anyone who wanted to understand just how important it is to get your message out to the market and to get that message out properly.”
Tang Kay Hwa, Executive Director
“We appointed Petrie PR as one of their inaugural clients and they did not disappoint us. The group and hotels garnered significant media coverage in all target publications and helped to establish our brands in trade and consumer minds. They come thoroughly recommended.”
Brian Williams, Deputy Chairman