Services: What We Do

Brand Creative Consultancy

 

 

Ideas generation is our forte from a team of forward thinking creatives. We come up with the big ideas, sharing market and trends intelligence to facilitate strategic partnerships to reach new audiences and make a material difference to your bottom line.

Strategy Development

 

 

We work with you to develop a strategy to gain maximum impact across Asia’s individually distinct markets adapting according to regional cultural and language differentials.

Social Media Management & Consultancy

 

 

Petrie PR’s in-house social media and digital resource is able to advise and support client social media campaigns as well as working with appointed digital teams.

Petrie PR shares client content across its multiple platforms further extending media and influencer reach.

Copywriting & Content Creation

 

 

The style and pitch of perfectly crafted content and messaging is a key factor in capturing media attention on and off line. We can help you with larger writing projects such as press kits and brochure copy writing.

Launches & Event Organization

 

 

The organisation of media functions, launches, introductions and event planning is an integral part of our service offering. We will leverage awareness and open up important relationships through our ability to connect with Asia’s key influencers to build strategic alliances with your brand.

Media Relations

 

 

Our media focus spans the markets of Hong Kong, Mainland China, Taiwan, Singapore and Indonesia.

Petrie PR also extends reach into emerging regional markets including Thailand, Malaysia and Vietnam. We work across the luxury lifestyle, travel, design, spa, business, property, restaurant and arts sectors.

Crisis Management & Training

 

 

We work with Jill Thomas, a former BBC journalist and one of the most experienced international crisis communications specialists in the sector to offer 24/7 support as well as in-house training and crisis manual preparation if required.

International Campaign Co-ordination

 

 

Our service offering extends to campaign co-ordination across international agencies to manage quality delivery of activity and to ensure communication is on message.

News Distribution

 

 

We operate a distinctly personal approach to getting our client news and story pitches in the front of the media. We shun mass distribution preferring to adapt news according to individual media interest and by sharing ideas to trigger discussion.

Trade Show Support

 

 

We will organize and manage press relations at trade shows where the client is exhibiting. Subject to available news, this would typically involve the organization of the press centre submissions and media relations.

Third Party Promotions & Brand Partnerships

 

 

Subject to the brief, we identify complementary partners for third party promotions and brand associations to raise visibility and extend campaign reach.

Forward Features Monitoring

 

 

We monitor forward features lists issued by media, in addition to utilizing our own extensive contact base, in order to gain advance notice of forthcoming features.

Luxury Lifestyle Brand, Airline, Tourist Board & Agency Partnerships

 

 

A key element of running a successful public relations campaign is capitalizing on the client’s partners i.e. luxury lifestyle brands, airlines, tourist boards and representation companies.

We work to help strengthen existing relationships and forge new ones.

Media & Trends Monitoring

 

 

Our contacts, knowledge base and in-depth review of the latest news and trends which influence media and the industry ensures campaign objectives are optimised to achieve the best results.

Co-ordination of Media Review Visits

 

 

As part of on-going campaign activity, we will organise individual media review visits to clients. In addition, we work with our industry partners to set-up group press trips to support specific news announcements and launches.