The Leadership: Over 50 Years of Experience

Linda Petrie, Managing Director

Linda Petrie

Founder & Managing Director

Linda brings 30 years of experience working across the luxury lifestyle, travel, design, health & wellness, property and hospitality sectors, managing and co-ordinating international market campaigns for clients. Her depth of expertise, strategic counsel and market knowledge representing many of the world’s leading brands and owners across the China and Asia markets is well sought after. Linda brings an exemplary background of market insights and intelligence to clients and, through her innate ability to adapt campaigns to regional multi-cultural differences to deliver highly impactful long term results.

Ivy Li

Ivy Li

General Manager, China

In her responsibility as General Manager – China, Ivy Li oversees Petrie PR’s teams in Shanghai and Beijing providing clients with a strong foothold and national reach across the most important luxury consumer market in the world where the Chinese appetite for luxury continues to accelerate as it grows to become the world’s largest luxury market by 2025.  Petrie PR’s China team have an exemplary track record of delivering strong digitally led integrated campaigns to yield maximum impact on behalf of clients and as a trusted partner to navigate the fast evolving media and influencer landscape.

 

Prior to joining Petrie PR, Ivy Li worked as PR Director China for Kempinski and NUO China where she oversaw the communications for 21 hotels operating in Mainland China as Regional PR Director.  Ivy is well versed with the leading media across China including: Northern, Eastern, South & Middle areas to further enhance client reach in communications and promotional strategy bringing a wealth of marketing and partnership credentials in Mainland China to her role.

Izyan

Izyan Rosli

Account Director, Singapore

Leading Petrie PR’s Singapore office is Account Director Izyan Rosli, who is responsible for overseeing and directing client campaigns across the multiple key markets in Southeast Asia. The thriving luxury industry in this region boasts a large population and a strong spending power that clearly illustrates Southeast Asia’s bright prospect for the growth of luxury consumer brands. Petrie PR’s Singapore and Southeast Asia team’s strategic approach in driving impactful brand communications will be imperative for luxury brands to expand their audience through amplifying brand focus and delivering premium exclusivity to new luxury consumers.

 

Prior to joining Petrie PR, Izyan was the Senior Media Communications Manager at R.S.V.P Agency Singapore and headed the lifestyle and fashion division. Izyan brings her professional experience having handled both MNC and SME clients across hospitality, fashion, retail and luxury, where she has previously managed several international brand campaigns, including influencer marketing and strategic partnership collaborations.

Maya

Astri Darmayanti

Account Director, Indonesia

Based in Jakarta,  Astri “Maya” Darmayanti leads Petrie PR’s Indonesia team at an exciting time in the country’s fast emergence as a key market for luxury consumption as the world’s fourth most populous nation which continues to demonstrate one of the most consistent growth rates among global economies over the past 10 years.  Indonesia is expected to account for nearly 40 percent of ASEAN growth by 2030 driven by its young population.  Petrie PR’s client campaigns reflect Indonesia’s the strong digital consumption and power of influencer partnerships to drive the most successful results as the market advances in increasing importance.