Launched in Hong Kong in 2010 by Linda Petrie after founding client Swire Hotels appointed her to oversee their PR campaign, Petrie PR opened offices in Singapore to oversee the Southeast Asia markets including Malaysia, Thailand and Vietnam, followed by offices in Beijing, Shanghai and Jakarta. Petrie PR provides expert delivery in the luxury and lifestyle sectors having developed the most important media, KOL and influencer relationships in Asia with an in-depth knowledge and insight of working with inspirational brands and leaders across lifestyle, hospitality, design, property and health and wellness.
Prior to founding Petrie PR in Hong Kong in 2010, Linda Petrie was Managing Director of PRCo in London and PRCo Dubai, an international luxury travel and lifestyle communications agency. Linda brings 30 years experience working for many of the world’s most influential brands spanning all facets of lifestyle and is well versed in co-ordinating global PR campaigns on behalf of Petrie PR’s international portfolio of clients.
In her responsibility as General Manager – China, Ivy Li oversees Petrie PR’s teams in Shanghai and Beijing providing clients with a strong foothold and national reach across the most important luxury consumer market in the world where the Chinese appetite for luxury continues to accelerate as it grows to become the world’s largest luxury market by 2025. Petrie PR’s China team have an exemplary track record of delivering strong digitally led integrated campaigns to yield maximum impact on behalf of clients and as a trusted partner to navigate the fast evolving media and influencer landscape.
Prior to joining Petrie PR, Ivy Li worked as PR Director China for Kempinski and NUO China where she oversaw the communications for 21 hotels operating in Mainland China as Regional PR Director. Ivy is well versed with the leading media across China including: Northern, Eastern, South & Middle areas to further enhance client reach in communications and promotional strategy bringing a wealth of marketing and partnership credentials in Mainland China to her role.
Leading Petrie PR’s Singapore office is Account Director Izyan Rosli, who is responsible for overseeing and directing client campaigns across the multiple key markets in Southeast Asia. The thriving luxury industry in this region boasts a large population and a strong spending power that clearly illustrates Southeast Asia’s bright prospect for the growth of luxury consumer brands. Petrie PR’s Singapore and Southeast Asia team’s strategic approach in driving impactful brand communications will be imperative for luxury brands to expand their audience through amplifying brand focus and delivering premium exclusivity to new luxury consumers.
Prior to joining Petrie PR, Izyan was the Senior Media Communications Manager at R.S.V.P Agency Singapore and headed the lifestyle and fashion division. Izyan brings her professional experience having handled both MNC and SME clients across hospitality, fashion, retail and luxury, where she has previously managed several international brand campaigns, including influencer marketing and strategic partnership collaborations.
Based in Jakarta, Astri “Maya” Darmayanti leads Petrie PR’s Indonesia team at an exciting time in the country’s fast emergence as a key market for luxury consumption as the world’s fourth most populous nation which continues to demonstrate one of the most consistent growth rates among global economies over the past 10 years. Indonesia is expected to account for nearly 40 percent of ASEAN growth by 2030 driven by its young population. Petrie PR’s client campaigns reflect Indonesia’s the strong digital consumption and power of influencer partnerships to drive the most successful results as the market advances in increasing importance.