Petrie PR is Asia’s Leading
Lifestyle PR and Digital Agency

Mainland China. Hong Kong. Taiwan.
Singapore. Indonesia. Malaysia. Thailand. Vietnam.

Petrie PR is Asia’s Leading
Lifestyle PR and Digital Agency

Mainland China. Hong Kong. Taiwan.
Singapore. Indonesia. Malaysia. Thailand. Vietnam.

Leading luxury lifestyle integrated communications in Asia

Petrie PR’s talented team brings decades of luxury lifestyle expertise and a track record of excellence in the promotion of luxury lifestyle, hospitality and travel brands.

Our clients are leaders, creators and innovators

We work with clients in the following industries:

uxury lifestyle
ravel and hospitality
ealth and well-being
rchitecture and interior design
ublic figures
ashion and style
Wines & Spirits

What our clients say

“As a globally recognised brand operating in the ultra-luxury space, it is vital that all of our external partners can be trusted to accurately represent the brand and integrate as part of our in-house teams. Aman has been working with Petrie PR for media exposure across Greater China, Indonesia, Singapore and Southeast Asia since 2016. From day one Petrie PR has been an asset to Aman in this region, having become an extension of our business and taking the time, not only to understand our products, but to become fully versed in our brand values and DNA. As a result of this dedication, Petrie PR has offered an exceptional service over the past seven years. We are continually in grateful for the regular visibility in the media in the regions represented, and look forward to continuing our journey together, increasing brand awareness across Asia”


Anna Nash, Chief Commercial Officer

“Having been represented in Asia by Linda and her team at Petrie PR for many years I can hand-on-heart say their network of contacts, strategic thinking, and organisational skills are unmatched. They instinctively understand the luxury interior design market and have worked tirelessly on the KP campaign to bring our remarkable designs to a larger audience. I have found that Petrie PR excel at developing press relationships and ensuring maximum visibility throughout Asia, with coverage in Hong Kong, Singapore, Thailand, Indonesia and China secured over a number of years. Linda’s tenacity and optimism are infectious, her ‘can do attitude’ is a blessing to correspond with, her impeccably organised team are a dream to work alongside.”


Katharine Pooley, CEO and Founder

“Petrie PR has been the agency-on-record for Alila Hotels & Resorts for several years. With the integration of the Alila brand into Hyatt’s portfolio, Petrie PR expanded their services and support to all Hyatt brands in 2020. The agency’s strong relationships with top media outlets and journalists in Hong Kong, Singapore and Indonesia have been valuable in getting our luxury and lifestyle hotels featured in the targeted media outlets, even during the challenging pandemic. Linda’s passion for the hospitality industry as well as her hands-on and thoughtful leadership are much appreciated as are her team’s prompt and professional follow-up.”


Angelina Hue, Director of Brand Marketing & Communications Asia Pacific

“A wonderful team to work with, Linda and her talented professionals represent SLD Group in Asia with excellent results, making sure to communicate our Group’s vision with the utmost detail and integrity through the region.”


Steve Leung, Founder of Steve Leung Design Group Ltd


“Petrie PR are true professionals and pure joy to work with. We see the positive impact they bring to our resort and conservation efforts located in Cambodia through their extensive media contacts and connections throughout Asia. They understand exactly who we are and have delivered coveted results at the highest end of the travel and lifestyle sector. I can’t thank Linda and her team enough for all they have done for us. They are great ambassadors for Song Saa!”


Melita Koulmandas, CEO & Founder of Song Saa Private Island

“We have worked with Petrie PR for several years, and we have been very pleased with the results, not only in terms of strong media coverage in key titles, but also in strengthening our relationships with key editors and KOLs. They are a very responsive and supportive agency, while also recommending effective PR strategies that help to reposition Soneva in the Chinese market.”


Carissa Nimah, Guardian of the Brand at Soneva (Chief Commercial Officer)

“They are a great team to work with, focused, efficient, knowledgeable and fun! What else do you want??”


Jean-Michel Gathy, Principal Designer

Our Campaigns

Our Services

Petrie PR specialises in PR and digital communication

Regionally and internationally connected, our reach spans all the most influential media in Mainland China, Hong Kong, Singapore, Taiwan and Indonesia as well as emerging markets including Malaysia, Vietnam and Thailand. We provide effective, integrated solutions, offering a tailored bespoke approach to support objectives and determine the best results to help drive business.

Learn more