Overfinch

Overfinch

About Overfinch

Since the firm was established in the 1970s, Overfinch has remained dedicated to the Land Rover marque. Its aim has always been to sympathetically enhance the world’s best luxury 4×4, with a continuous R&D programme, top class production facilities and bespoke designs that enhance the vehicles both dynamically and visually. The ultimate incarnation of the world’s best 4×4, Overfinch stands for luxury, redefined.

 

 

A proudly British company, Overfinch designs and manufactures in the heart of the UK, boasting a flagship showroom in St Johns Wood, London. In 2016 Overfinch announced the opening of a product development and engineering facility in North America, which addresses the needs of the marque’s increasing expansion into the global marketplace for bespoke vehicles.

 

The role of Petrie PR

Petrie PR supported Overfinch’s launch of The Dragon Edition in Asia, generating market interest by showcasing the craftsmanship and artistry of this limited edition. Additionally, Petrie PR reinforced Overfinch’s commitment to merging cultural richness with innovative design, solidifying its status as a leader in bespoke automotive luxury. Campaign activations included pitching dedicated features to leading lifestyle and automotive media outlets across Asia, effectively highlighting the unique aspects of The Dragon Edition.

Project in spotlight: The Dragon Edition

In February 2024, Overfinch, the world’s leading Range Rover enhancement specialist, launched a special re-interpretation of the 2024 Range Rover model, specifically SV and Autobiography derivatives to celebrate the Chinese Year of the Dragon. ‘The Dragon Editon’ is a limited edition of just eight carefully curated bespoke enhancement packages, each embodying the ultimate symbol of power and prosperity. Drawing inspiration from the revered Chinese Dragon, this edition seamlessly merges rich cultural heritage with Overfinch’s pioneering spirit.

Project Coverage

  • Petrie PR secured more than 60 pieces of coverage (Print, Online & Social) for the launch of “The Dragon Edition” on top tier media across China, Hong Kong, Singapore and SEA.