WTM London Introduces the Asia Inspiration Zone 2018

03 Oct WTM London Introduces the Asia Inspiration Zone 2018

World Travel Market (WTM) London, the leading global event for the travel industry, will bring the Asia Inspiration Zone to the show this year, a brand new element to make the event more focused on specific destinations. By adding this exciting new dimension to WTM London, the event aims to encourage inspiring regional-focused content on a range of subjects and sectors, as well as networking events. In addition, a series of panel discussions will be hosted at the Asia Inspiration Zone (AS1070) between 5th to 7th of November 2018.

With the continuous increase of Asian exhibitor stands realised across the exhibition, the Asia markets have experienced a significant growth of inbound visitors in 2017. According to UNWTO figures, Asia saw a record of 324 million tourists in 2017 which is a 6% increase compared to the figures in previous year.

World Travel Market 2016, ExCeL London – Leaders Lunch

Each session at the Asia Inspiration Zone will include speakers and panellists with a focus on Asia as a whole and China in particular as it has more impact on international travel and tourism than any other country. The conference session and seminar will also be looking at Responsible Tourism and how Chinese demands and innovations change the global tourism industry.

Another interesting topic which the speaker will discuss during one of the panel discussions is the successful factors contributing to the Luxury Travel Business. Participants will have the opportunity to meet with leading experts in the field and hear from Jörn Gieschen, the International Tourism Consultant of IE Madrid sharing the most important success factors of the luxury travel trade and hotel businesses globally.

WTM London, Conference and Seminar Manager, Charlotte Alderslade, said: “The Asia region at WTM London is growing phenomenally just as the region continues to attract more and more visitors.

“Ideas Arrive at WTM London and the introduction of the Asia Inspiration Zone will further fuel the flow of ideas creation around the industry for the benefit of travel to and from Asia.”

Petrie PR is a dynamic boutique Asia based PR agency providing specialist communications strategy for the luxury lifestyle, travel, property, design and spa sectors.

Regionally and internationally connected, our reach spans all the most influential media in China, Hong Kong, Singapore, Taiwan and Indonesia as well as emerging markets including Malaysia, Vietnam and Thailand.

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