09 May Perfect Moment Launch Surf for SS16
Freedom and expression of moment are the pillars of the first Perfect Moment collection, dedicated to surf and fitness. Taking inspiration from the brands spiritual home of Ibiza, the collection moves with the seasons from ski into traditional surf, swim and active wear. Charged by nature, the collection is designed to help you realise your activity goals throughout the summer, from the beach to the pool and into the yoga studio.
Inspired by the White Isle, the signature Ibiza sunset print is the focal point of the range, featuring on rashsuits for surf, mesh detail separates and the Ibiza bomber. The colour palette is bold and vibrant, keeping true to Perfect Moment’s ski heritage, with the Starlet and Polar bear prints in primary brights translated onto swimsuits and bikinis.
For surf, traditional neoprene rashsuits and vests feature a bold stripe detail, and are cut so you can move comfortably in and out of the water. The 1.8mm neoprene is stretch resistant when submerged, ensuring a super close fit, with AirCells technology for warmth. On the beach, the Nordic Swimsuit, with its UV protection (UPF 50+) comes in a range of ultrachlorine resistant shades, from monochrome to bold neon tones. Back in the studio, the range of fitted leggings, bra tops and active bombers that are fit for pursuits outdoors and in, are made using technical nylon-blend for the ultimate in shape retention.
In 2014, Perfect Moment has appointed Shanghai-based Helen Lee as the brand’s Chief Designer. Incredibly talented, Helen is at the forefront of Chinese fashion: designs from her own label reflect contemporary culture with heritage references. Championed by Lane Crawford, she has achieved international acclaim and won numerous fashion awards including The Best Young Designer of China 2013-2013 and ELLE Style Awards’ Best Independent Designer 2012.
The Perfect Moment SS’16 Collection is now available on PerfectMoment.com, LaneCrawford and NET-A-PORTER.