Media Relations

Media Relations

 

 

Our media focus spans the markets of Hong Kong, Mainland China, Taiwan, Singapore and Indonesia.

Petrie PR also extends reach into emerging regional markets including Thailand, Malaysia and Vietnam. We work across the luxury lifestyle, travel, design, health & well-being, business, property, restaurant and arts sectors.

Content Creation & Copywriting

 

 

The style and pitch of perfectly crafted content and messaging is a key factor in capturing media attention on and off line. We can help you with larger writing projects such as press kits and brochure copy writing.

International Campaign Co-ordination

 

 

Our service offering extends to campaign co-ordination across international agencies to manage quality delivery of activity and to ensure communication is on message.

Launches & Event Organization

 

 

The organisation of media functions, launches, introductions and event planning is an integral part of our service offering. We will leverage awareness and open up important relationships through our ability to connect with Asia’s key influencers to build strategic alliances with your brand.

Co-ordination of Media Review Visits

 

 

As part of on-going campaign activity, we will organise individual media review visits to clients. In addition, we work with our industry partners to set-up group press trips to support specific news announcements and launches.

News Distribution

 

 

We operate a distinctly personal approach to getting our client news and story pitches in the front of the media. We shun mass distribution preferring to adapt news according to individual media interest and by sharing ideas to trigger discussion.

Trade Show Support

 

 

We will organize and manage press relations at trade shows where the client is exhibiting. Subject to available news, this would typically involve the organization of the press centre submissions and media relations.

Forward Features Monitoring

 

 

We monitor forward features lists issued by media, in addition to utilizing our own extensive contact base, in order to gain advance notice of forthcoming features.

Media & Trends Monitoring

 

 

Our contacts, knowledge base and in-depth review of the latest news and trends which influence media and the industry ensures campaign objectives are optimised to achieve the best results.