07 Mar The Coffee Academics Launches Flagship Singapore Outlet
Purveyors & Roasters of Specialty Coffee Since 2012
Hong Kong’s award-winning and most dynamic specialty coffee concept – The Coffee Academïcs – has gone global; with Singapore, as the location of its first international outlet. The new 3,000 sq. ft. flagship Singapore outlet occupies an exclusive Orchard Road address on the second level of Scotts Square, within Pedder Group’s luxurious boutique, Pedder on Scotts.
Taking Singapore’s coffee culture by storm, The Coffee Academïcs is pioneering a new wave of coffee outlets – where boundaries are pushed, blends are perfected and beans are brought to flavourful life, all within the most stylish and social of café backdrops.
Visionary entrepreneur and jet-setting coffee aficionado, Jennifer W.F. Liu launched the concept in Hong Kong in November 2012. Three years on, The Coffee Academïcs operates five thriving Hong Kong outlets, a prestigious roasting academy and certified training centre. The opening of the Singapore flagship store marks an exciting development in the brand’s international expansion.
The latest extension of The Coffee Academïcs soft launched in Singapore on 7th December 2015 in anticipation of the grand opening. The flagship outlet is open from 9.00am – 9.00pm daily.
THE DESIGN, VISION & EXPERIENCE
Each of the brand’s outlets has a distinct personality; designed and curated to echo the essence of its neighbourhood, yet stand out from the crowd. This shines through in everything, from the stylish décor and exclusive coffee machines, to the evolving music playlists and reading selections.
The design for Singapore’s flagship outlet is the brainchild of The Coffee Academïcs’ very own in-house design team, with founder Jennifer Liu providing the creative direction for the brand’s first step outside of Hong Kong. Under Jennifer’s leadership and keen eye for design aesthetics, the in-house design team has been awarded Best Café in the Hong Kong Interior and Design Awards 2015.
The Coffee Academïcs’ flagship outlet in Singapore features a Main Bar with adjacent Custom Blend Concierge; Japanese tea ceremony inspired Hand Brew Bar; and Cupping Corner with a dedicated area for coffee appreciation classes, cupping sessions and events. Appointments for the Custom Blend Concierge will be available following the grand opening in 2016.
Extending the ‘travel the world through coffee’ experience, a globally inspired all-day food menu offers dishes that draw influence from coffee growing – and drinking – countries around the world. They will also launch a new handcrafted menu of Globally Inspired Coffee drinks that will be released each month.
Whether curious coffee novices or discerning coffee connoisseurs, guests are invited to explore – and join – the ‘intellectual pursuit of the perfect cup of coffee’. The vision is to create designer spaces for socialising, the exchanging of ideas and the enjoyment of exceptional and innovative coffee. From coffee origin selection, roasting methods and state-of-the-art brewing techniques, to the carefully chosen accessories, the micro-turning of blend proportions and the final cupping, each step combines great care, unwavering passion and an uncompromising quest for quality.
THE BEANS, BLENDS & BREWING METHODS
The Coffee Academïcs source their beans from the best growing regions all over the world, and roast them meticulously to create signature blends ideally suited to espresso and hand brewing. It also has its own coffee farm in Baruffee Estate, Panama: an estate surrounded by virgin rainforest and mountain streams, and free from harmful insecticides and pesticides, located in the Baru Volcano region (1,900 metres above sea level), coffee plants benefit from a high altitude, good climate, and rich fertile volcanic soil.
Available in the Singapore outlet are The TCA House Blend, JWF Blend and Panama Baruffee Blend. The TCA House Blend has captured much attention as the ‘best coffee you can find, locally and internationally’, scoring 92 points by Coffee Review, the world’s leading coffee guide. Sophisticated and exotic, the green coffee beans from Columbia, Ethiopia and Panama are medium roasted for a tart berry aroma and buttery chocolate aftertaste. The JWF Blend of rare Kenyan caracoli coffee beans is a gentle delicate peaberry collection, noted for its romantic fruity flavours and soft bittersweet finish (93 point score from Coffee Review). The Panama Baruffee Blend are a 100% natural Panama Arabica coffee bean with one-of-a-kind flavour profile and exclusive to The Coffee Academïcs.
THE PIONEERING & PASSIONATE TEAM
Jennifer W.F. Liu an influential and well-established female entrepreneur, luxury brands owner and author. Born to a 3rd generation Hong Kong banking family, she spent her formative years in Toronto and New York, graduating from Cornell University with an architectural degree. Returning to Hong Kong, she started an internet-based property business that she sold in 2000, shifting her main focus to coffee retail. Here, she was able to combine her passions – travel, architecture and coffee – and draw inspiration from them for the brand’s conceptualization, design and experience. Her pioneering vision put Hong Kong on the coffee map: reinventing an age-old drinking ritual as a hip and cool ‘lifestyle’. An active member of various charitable foundations and boards, Jennifer has received numerous accolades and awards: South China Morning Post’s “25 Women of our Time 2012”, City Magazine’s “18 Notable Women in Social Business 2014” and Capital Magazine’s “CEO of the Year” in 2007 and again in 2014.
The baristas that bring each cup to life include some of the top baristas in Hong Kong: candidates, panel judges and award-winners from various international coffee competitions (including the World Barista Championship and World Siphonist Championship), and members of top associations including Specialty Coffee Association of Europe & America. Taught at The Coffee Academïcs’ own training school, they are well immersed in the world of coffee – passionate artists that champion the craft and lifestyle. The highly experienced executive chef takes café fare to the next level: vividly creative, global tastes and highly distinct dishes that are far from mere ‘coffee accompaniments’.