04 Mar Aman Announces Janu: A New Hotel Brand Focused On Rekindling The Soul
For more than 30 years Aman’s constellation has stretched from the shores of Phuket to the mountains of Bhutan, and will soon reach the avenues of New York. Wholly committed to the experience of its devoted guests, whom it places at the heart of its brand, Aman continues to offer its coveted lifestyle in epic sanctuaries which offer sublime privacy, unparalleled service and relaxed elegance. Building on this legacy, and following two years of research and development, the introduction of a new brand offers – like Aman before it – a pioneering new direction in hospitality.
Welcome to Janu, the sister brand of Aman – a hotel brand which will deliver harmony through the dynamic balance of opposites. While Aman is synonymous with its Sanskrit translation, ‘peace’, Janu stands for ‘soul’; Aman is a sanctuary, whereas Janu is connectedness; Aman offers refined respite, whereas Janu offers an energetic vibe for those seeking greater purpose with inner contentment.
Janu shares its DNA with its legendary elder sister in the form of total commitment to its guests, deep roots in destination, exemplary and timeless design, and unruffled service. Alongside that pedigree heritage, however, Janu strikes out on a complementary path where genuine human interaction, playful expression and social wellness are at the core of the experience. Janu will create environments that nurture purposeful connection to bring balance to the head and heart and rekindle the soul.
Janu: where life and soul align
Finding balance in the frenetic pace of modern life is a challenge faced by us all. That constant striving to chase time, the juggle of daily chores and the quest for optimum health in mind and body mean that the art of relaxation has been neglected. Offering balance, Janu is founded on the belief that true luxury means never having to choose between personal fulfilment and pleasure. Night and day. Work and play. Yin and yang – there is duality in all of life, and nowhere is this better expressed than through the philosophy of Janu, where the aim is to rekindle the soul by delivering harmony through the dynamic balance of opposites.
As more travellers seek the company of like-minded souls, a sense of purpose and a true feeling of locality as they discover the world, Janu answers the call for a contemporary approach to journeying with a conscious mind. Add creative inspiration, genuine connections and conviviality and the perfect balance is found. Janu provides its guests with the very best, in abundance. Its aim: to nourish the self and restore the spirit beyond all expectations.
Under the leadership and expansionary vision of Chairman and CEO Vladislav Doronin, the Aman brand is at the pinnacle of hospitality and is stronger than ever, with 32 hotels in 20 countries, nine under construction and a strong pipeline in place. Vladislav Doronin said: “The overlap between Aman and its sibling is mutually beneficial; together they offer a total solution for the fluctuating needs and desires of today’s global travel cognoscenti. We saw a white space in the market, and we want to push the hotel industry into a new sphere. What with today’s modern fast-paced society, which has seen human connection and communication redefined by the digital world, we wanted to create a new hotel brand with a soul and with the aim of kick- starting human interaction again.”
Janu launches with three forthcoming hotels which are already under construction: Montenegro (2022), Al Ula in Saudi Arabia (2022) and Tokyo (2022), as well as a robust pipeline of future hotels. Janu Montenegro will be the first hotel to incorporate the brands serviced residence concept, enabling guests to fully embrace the Janu lifestyle.
The timeless yet contemporary design of each Janu hotel will be focused on space and light, giving an ambience that enhances the mood, encouraging guests to reconnect with themselves and with others. Large guest rooms will offer refined havens of characterful tranquillity, all exquisitely furnished and with expansive bathrooms.
Alight with life, Janu’s social spaces will be ever-evolving and dynamic and will offer a mix of dining, lounge and bar areas. A culture of innovation will see limitless gastronomic horizons paired with mixologist-crafted cocktails. A plethora of culinary concepts bolsters Janu’s overarching culinary vision; whether it’s low- temperature cooking or harnessing the benefits of fermentation, dramatic open kitchens and lively counter- top displays make for convivial dining experiences that energise the senses.
Social wellness is at the core of the Janu experience with a focus on mind, body and soul. Offering the joy and inspiration of energetic group classes which celebrate the moment of life is key. The ethos is centred on not only strengthening the body but also calming the spirit. Time-conscious, high-octane group classes and more subdued, mindful practices echo those moments of duality that balance and realign.
Expansive wellness facilities will offer cutting-edge experiences and treatments and access to the latest equipment as well as extensive hydro and thermal facilities with a focus on finding equilibrium.
Providing all this with a conscious mindset and sustainable approach will be central to Janu’s ethos, from the development and operation of the resorts, to food and far beyond.
Although the name Janu, meaning ‘soul’ in Sanskrit, stretches back millennia, the brand harnesses that ancient wisdom and heritage, placing it in the here and now. Janu presents nothing less than a way of living, presenting a life that is enhanced by kindred spirits and shared experiences. While stays might last only a few nights, their effects will be carried far beyond, leaving guests enriched by the presence and energy of others.
“Only connect,” wrote EM Forster. The intention of Janu is to do just that.
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